Your content grid must have an effective strategy to work. We will share nine tips to avoid losing focus and create a useful grid that creates an impact.
Having a digital marketing strategy is critical when creating a content grid because we are going to pursue two general objectives: sales and brand positioning. The actions of the most commercial focus usually have immediate responses. When it comes to branding, the results are in the medium and short term, because organic growth depends on the value you contribute to your community.
Learning how to make a content grid depends on the type of relationship you want to establish with your audience. If you just want to have a coffee, you will get it. But, if you are really looking to create a community, you should know it more, create content that interests you, that provides solutions, and continuously measure the scope of your actions.
Four ideas on how to make a content grid for social networks
Do you already know your goals?
Establish what you want to achieve with your publications, for example: inform, entertain, sell, or show products. This will be key to defining the themes, tone, style of your brand, and the tags you use on Instagram or any social network.
Then choose the colors and graphic elements of your brand that you want to highlight in the publications. These are crucial because they will identify you in any post you make. For example, if you see a publication with yellow tones and the isotype of a smile, don’t you think of Amazon? That! Pick something that everyone can recognize you with!
When and what time are you going to post? Your content plan must respond to the objectives you have established. If you are starting to get to know your audience in networks, you can try three publications a week with high-value content at different times. For example: make a post that reinforces the promise of your brand, in another post, show your products, and in another, share a testimony or experience of the success of your customers. Did you get the point? Measure the scope, check the statistics, and from them, adjust your strategy!
In most cases, Excel is used to organize network publications, but digital tools such as Trello can help you organize, plan, and visualize the progress of your monthly calendar. You can create a free account, create projects, tags, classify each publication, add descriptions, add collaborators, define dates, and attach images, links and documents. Also, you will be able to view all your publications on the calendar and track activities promptly.
Knowing what you want to achieve is critical when designing a content grid. Don’t post only to post. Each post is a small representation of the objectives and identity of your brand. And this applies to social networks as well as for a YouTube channel, TikTok, or blogs.
Five more ideas to create your blog’s content grid
As in all networks, the content that you will publish on your blog has to be of quality and designed for your target audience. With the blog, you have the opportunity to attract, interact, and entertain: three critical processes of Inbound Marketing. But to achieve this, you have to plan it in your content grid.
Define and characterize your reader
Define how old they are, what they do, what their tastes are, what they want to learn, how they like to be talked to, and what you can contribute to them with your value proposition. By having your target audience and your archetypes defined, it will be easier to select topics, supplies, and even when to share your content.
Make a list of topics and inputs
What will you talk about to your audience? Remember that your themes must respond to the identity of your brand and the interests of your audience. If your blog is about food, you can define all the variants that will be your categories: restaurants, recipes, food, diets, nutrition, among others. Then, you must define which resources you will use in addition to the text, such as videos, photos, infographics, graphics, audio, etc.
Build your calendar
Use Excel, Trello, or your favorite digital tool, but plan and organize your content. Scheduling is essential to know how many times a week you will publish, what days, at what times, and even view the posts that you have yet to develop or improve. In your content grid, you can add short posts on LinkedIn and increase your blog traffic with this other network.
You need to know what keywords your audience uses to search for your niche and position yourself over your competition. Google Trends can help you determine which are the most suitable keywords for your brand and posts.
Titles, subtitles, and UX writing
Another advantage of keywords is that they help you define the best title for your posts and even segment the content into short subtitles. Knowing a little about UX Writing will help you think more about your target audience and people when writing. This could also help make your blog easier to find in search engines.
Both in social networks and your blog, you must regularly measure the reach of your publications. It will allow you to know what days and at what time your readers usually visit you and when they need your content. Creating valuable content helps you build your brand community, which, in turn, can be your best ambassadors. The organic growth of your brand will depend on that.